Have You Ever Made These Mistakes In Your Public Speaking Business?

Virtually everyone I speak to in the public speaking business these days is struggling with the recession and its effects on the meetings marketplace. For so long now the public speaking business was limited to the speaking opportunities on the platform but that is not the case anymore.

A study of businesses started in recessions shows that many of them go on to have unusual levels of success in years when the economy is growing well. The good news is that with a few minor changes to your business model and your public speaking business can be positioned for greatness in years to come.

The first one is that you’ll want to recognize that there are audiences for your unique message that exist all over the earth. And with the power of the Internet, you can reach them, build relationships with them and in time sell them on your books, audios, videos, seminars, etc. How exciting is that?

Second is you should realize that “content is king” and that from this day forward you should never give a talk without recording it. You never know when the opportunity to monetize that recording will come your way. If you did not record it then those who were in attendance who wanted to hear it again or share you with friends are out of luck. You may even want to offer the recording to audience members in exchange for their email address.

A third thing to consider is that when you are attracting audiences who will most likely never hear you speak in person that you have a powerful Internet presence. Your website must be alive with fresh content. This means that you’ll want to be using online video, offer your thoughts and ideas through a blog and become good at using social media marketing to find interested prospects for your unique message.

In conclusion, you should know that even though there are fewer speaking engagements than you are used to there are actually more opportunities to find, attract and build relationships with people who are searching for information on your niche topic. This opens the door to a very profitable product based public speaking business, with less travel and more nights at home with loved ones.

Want to find out about the future of public speaking, then visit Scott Dennison’s site to get my free report and some great public speaking tips to help you become a more profitable speaker – no matter the economy!